Reference   How to Operate A Restaurant Ebook Only

How to Operate A Restaurant Ebook Only

What are the causes for failure? This question was asked of many highly successful food service organizations and operators in the country. Invariably they replied that a restaurant operator will fail unless he has a thorough knowledge of food.He should be able to design a profitable menu pattern, to purchase, receive, store, prepare, and serve each menu item in such a manner that he maximizes his profits and the satisfaction of his guests.He must understand and be able to control himself and his relationship with employees, customers, dealers and the community.He must have a knowledge of management, administration, organization, supervision, controls, accounting procedures, pricing, promotion, contracts and insurance protection.He should be aware of changing regulations concerning possible union tactics, food, health, wages, taxation, shifts in consumption income levels, population and costs, relocation of business areas and changes in competition.Consequently, the significant causes for failure are:1. Inadequate knowledge of food.2. No understanding of people.3. Inexperience and no knowledge of business.4. Little awareness of a constantly changing environment.Conversely, to succeed in this field the food service operator must be able systematically to control, forecast and budget food, labor, beverage, rent depreciation, and other operating costs, to promote his sales, to maintain good human and public relations, and to keep one step ahead of his changing environment.

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